Haruka Misawa Wins Twice at Japan's 2027 Packaging Design Awards
The winners of the 2027 Packaging Design Awards were revealed by the Japan Packaging Design Association (JPDA), showcasing over 1,000 entries. Haruka Misawa from the Nippon Design Institute received the highest honor for her shopping bag design for Daimaru Matsuzakaya Department Stores, utilizing a visual style known as hyakuyozu (百様図). Additionally, she secured a gold award in the home category for ANTIPASTO scarf packaging. KAAKA, under the direction of Ryosuke and Chihiro Kato, took gold in the beverages category for "Alchemist / Non-Alchemist." The Communication Design Laboratory won in cosmetics with IPSA packaging, while Agata Yamaguchi earned gold in body & healthcare for Wood-Based WIPES. Kentaro Ito triumphed in souvenir and gift for SevenSevenths packaging, and Yamaha received recognition in transportation for its first redesign in 16 years.
Key facts
- The JPDA selects winners every two years from over 1,000 submissions.
- Haruka Misawa of the Nippon Design Institute won the top prize for Daimaru Matsuzakaya Department Stores shopping bags.
- Misawa coined hyakuyozu (百様図), a visual language of layered colored paper with circular and square cutouts.
- Daimaru and Matsuzakaya, founded more than 300 years ago, operate 15 stores across Japan as a department store "without a flagship."
- KAAKA, led by Ryosuke Kato and Chihiro Kato, won gold in beverages for "Alchemist / Non-Alchemist."
- Communication Design Laboratory won the cosmetics top award for IPSA, a Shiseido-owned premium personalized skincare and cosmetics brand.
- Agata Yamaguchi of Colle won gold in body & healthcare for Wood-Based WIPES, made from 100% biodegradable wood-based fibers and 99% pure EDI water.
- Yamaha won the transportation category for its first in-house packaging redesign in 16 years, using recycled paper and new printing methods.
Entities
Artists
- Haruka Misawa
- Ryosuke Kato
- Chihiro Kato
- Agata Yamaguchi
- Kentaro Ito
- Issey Miyake
Institutions
- Japan Packaging Design Association
- JPDA
- Nippon Design Institute
- Daimaru Matsuzakaya Department Stores
- Daimaru
- Matsuzakaya
- KAAKA
- Communication Design Laboratory
- IPSA
- Shiseido
- Colle
- SevenSevenths
- Holballoon
- Yamaha
Locations
- Japan