Dezeen and ASUS Win PPA Commercial Partnership of the Year for Milan Exhibition

Dezeen's collaboration with ASUS on the Design You Can Feel exhibition has won Commercial Partnership of the Year at the Professional Publishers Association (PPA) Awards 2026. The interactive exhibition, held during Milan design week 2025 in an Art Nouveau gallery, explored materiality, craftsmanship, and artificial intelligence. It was conceived by Dezeen Studio and ASUS, with exhibition design by My Beautiful City and PR by Alpha Kilo. Studio INI created a kinetic installation that drew over 12,000 visitors and generated millions of social media interactions. The project reached an audience of over a billion and produced $13 million in earned media value for ASUS. The PPA judges praised its exceptional creativity and audience insight. Additionally, the collaboration received a bronze award for best overseas event at the Conference and Events Awards and was highly commended at the Digital Publishing Awards by the Association of Online Publishers. This marks the second PPA Award for Dezeen's commercial partnerships, following a win with Bentley in 2024. The ceremony took place in London last month.