Designers Create Morphing Bike Visual Identity for Dementia Research Event

Designers Zoë Boudreau and Jesse Shaw developed a visual identity system for the annual Bike For Brain Health event supporting dementia research. Their concept features a morphing bicycle graphic that represents both the disorientation of dementia and the determination to move forward. This dynamic visual element appears across posters, digital platforms, wayfinding signage, and event materials, creating a cohesive brand. The project earned a gold award in the Young Lions competition's design category. The identity effectively communicates the cause's message while demonstrating how thoughtful art direction can enhance advocacy efforts.