CLEVER°FRANKE Wins 2026 European Design Award for ADC's AI-Driven Living Brand Identity

Key facts

• CLEVER°FRANKE designed a living brand identity for ADC using generative patterns from mathematical symbols.
• The system uses mathematical operators like plus signs, crosses, dots, dashes, triangles and diamonds that cluster and merge based on proximity and density.
• A quadtree structures the space beneath the surface, ensuring consistent rhythm while each output remains unique.
• The logo is set only in black or white to contrast with the moving patterns.
• The work won Gold in Brand Identity, Complete Systems at the 2026 European Design Awards.
• The typeface is Ease by Studio Feixen, chosen for its balance between structure and expression.
• The color palette includes violet #A187FF, pink #FF9BFC, teal #2BEBCB, green #58EB81, yellow #FFF347 and gold #E5C574, with black and white for the logo.
• A generative tool with over 50 parameters is powered by a custom AI model trained on more than 100 data points about ADC's work, values and people.
• A web tool lets users describe a project, places it in ADC's embedding space, and offers three pattern variations from nearby concepts.
• A brand vitality dashboard tracks live metrics: 87 patterns generated this month, 1,232 in total, and a diversity score of 0.91.