Brit Awards' Manchester Debut Generated £5m for City, Study Finds

On 28 February, the Brit Awards took place at Manchester's Co-op Live arena, making it the first time in nearly five decades that the ceremony was hosted outside of London. An analysis by Amion Consulting indicated that the event generated £5 million in additional net spending for Manchester, with £3.6 million coming from attendees and £1.4 million from event organizers. Jack Whitehall served as the host, and performances included Harry Styles, Olivia Dean, Raye, and Mark Ronson, with Olivia Dean receiving the artist of the year award. The event created 3,099 temporary jobs, contributing £3.45 million in gross value added. The social impact was estimated at £11.2 million, and 92% of participants rated their experience positively. Bev Craig, the mayor of Greater Manchester, described it as a "massive moment" for the city. The 2027 Brit Awards will also be held in Manchester.