Anton Repponen's Award-Winning Photo Series Emerges from Archive Exploration
Designer and photographer Anton Repponen discovered his series 'People Look at Art or Art Looks at People' while reviewing his extensive photo archive dating back to 2004. The New York-based creative, who has worked in interaction design for two decades, found recurring themes in his images of museum visitors observing artworks globally. The project captures viewers' contemplative moments with art, framing both observer and artwork simultaneously. Repponen developed an interactive website for the series, which earned the Jury's Choice award in Ready Mag's 2025 Websites of The Year competition. The work aims to encourage personal engagement with art in physical spaces rather than digital scrolling.
Key facts
- Anton Repponen discovered his photo series while examining his Lightroom library from 2004 onward
- The series 'People Look at Art or Art Looks at People' features images of museum visitors observing artworks worldwide
- Repponen has over 20 years of experience in interaction design and co-founded the studio Anton & Irene
- The project's interactive website won Ready Mag's Jury's Choice award for 2025 Websites of The Year
- Repponen's photography began at age 14 and he maintains a constant photographic practice alongside his design career
Entities
Artists
- Anton Repponen
Institutions
- Anton & Irene
- Ready Mag
Locations
- New York