Amazon Prime Video Debuts AI Lip-Sync Dubbing on German Series 'Maxton Hall'
Amazon Prime Video has introduced an AI capability that modifies actors' lip movements to align with dubbed dialogue, representing its first extensive trial of this technology. The feature, which is currently available for the English dub of the initial two seasons of the German romantic series 'Maxton Hall – Il mondo tra di noi,' was rolled out globally on Wednesday, excluding the Italian market. Raf Soltanovich, the VP of technology at Prime Video, mentioned that the AI operates under creative oversight. This development has raised concerns among industry professionals, especially voice actors, who worry about the potential for AI to supplant human dubbing. Amazon has made significant investments in AI, including funding generative initiatives and commissioning AI-animated series. The second season debuted in Berlin on 17 October 2025.
Fatti principali
- Amazon Prime Video introduced AI lip-sync dubbing that adapts actors' lip movements to dubbed dialogue.
- The feature is initially available only for the English dub of the first two seasons of 'Maxton Hall – Il mondo tra di noi.'
- 'Maxton Hall' is a German-language romantic series and Prime Video's most-watched international original.
- Amazon said the function became available worldwide on Wednesday but is not yet visible on the Italian platform.
- Raf Soltanovich, VP of technology for Prime Video and Amazon MGM Studios, said the AI process runs under the company's creative supervision.
- Many film industry professionals oppose AI in creative processes, and voice actors fear being replaced.
- Amazon has funded generative AI production projects and commissioned AI-animated series.
- Meta and YouTube recently introduced similar AI dubbing and lip-sync features; such videos appear on Instagram Reels in Italy.
- A premiere for the second season of 'Maxton Hall' took place in Berlin, Germany, on 17 October 2025.
Entità
Artisti
- Raf Soltanovich
Istituzioni
- Amazon
- Amazon Prime Video
- Amazon MGM Studios
- Meta
- YouTube
Luoghi
- Berlin
- Germany
- Italy