Zürich Design Weeks Poster Safari Celebrates City's Graphic Design Legacy

In Zürich's Kreis 5 district, large-format posters have taken center stage as part of the Poster Safari initiative during the Zürich Design Weeks, highlighting graphic design and honoring the city's visual heritage. For nearly a century, traditional paper posters have defined the urban landscape, even as digital displays have emerged at airports and train stations. Local entities, such as Studio Markus Kraft, are featured in this exhibition. The evolution of this art form began in the 1930s and 1940s when Zürich's concretists, including Max Bill, blended art with design, giving rise to what is now recognized as 'Swiss style.' The Museum für Gestaltung safeguards this legacy, housing over 385,000 pieces that document the print medium from the mid-19th century to the present, showcasing Zürich's design history throughout the year.