WooCommerce Powers 4.05 Million Live Stores in 2026 as Market Share Holds at 20-39%

StoreLeads indicated that by September 2026, there were 4.05 million active WooCommerce stores, reflecting an 8% decrease compared to the previous year in Q2 2026. This open-source platform, built on WordPress, boasts over 466 million downloads and 7 million active installations. WooCommerce represents 20-39% of ecommerce websites, with StoreLeads noting a 33.4% share in August 2025. The United States holds 12.5% of these stores, followed by the UK at 4.4%, Germany at 2.9%, and India at 2.8%. While WooCommerce leads in the number of stores, Shopify achieved $115.6 billion in GMV during Q2 2026, marking an 11% growth. Most WooCommerce sellers offer fewer than 50 products, and mobile accounts for 72% of orders, with an average order value of $71. WooCommerce Subscriptions is utilized by approximately 41,700 stores.