Wix Powers 4.2% of All Websites, Reports $1.99 Billion Revenue for 2025
Wix concluded 2025 with revenue totaling $1.99 billion, marking a 13% rise, and its market share of websites increased from 3.3% to 4.2%. The platform boasted more than 304 million registered users and 6.11 million premium subscriptions, translating to a conversion rate of 2%. In Q2 2026, revenue reached $563 million, reflecting a 15% growth, aided by the acquisition of the Base44 app in June 2025. Creative subscriptions contributed 71% to 2025’s revenue, while business solutions represented 29%. Free cash flow was reported at $573 million, and partner revenue surged by 23% to $750 million. Wix achieved an impressive 81% pass rate for Core Web Vitals, maintaining its position as the #3 CMS globally, with over 85,000 new sites created daily and the launch of Wix Harmony in 2026.
Key facts
- Wix generated $1.99 billion in revenue in 2025, up 13% year-over-year
- Wix's share of all websites grew 27% in 2025, from 3.3% to 4.2%, the fastest of any major CMS that year
- 304 million+ registered users and 6.11 million premium subscriptions at the end of 2025
- Q2 2026 revenue was $563 million, up 15%, helped by Base44
- Wix acquired Base44 in June 2025; it passed $100 million in ARR by early 2026
- Free cash flow reached $573M in 2025, or $605M excluding acquisition-related costs
- Partners revenue grew 23% to $750M in 2025
- 81% mobile Core Web Vitals pass rate, versus Shopify 77%, Squarespace 72% and WordPress 49%
- Median mobile Lighthouse score of 61, ahead of Shopify (48), WordPress (44) and Squarespace (29)
- Wix is the #3 CMS worldwide; Shopify leads at 5.4% versus Wix's 4.2% in October 2026
- Wix says 85,000+ sites are created every day
- Premium plans range from $17/month (Light) to $159/month (Business Elite)
Entities
Institutions
- Wix
- W3Techs
- HTTP Archive
- Shopify
- Squarespace
- WordPress
- Joomla
- Drupal
- Base44
- Wix Studio
- Editor X
- ADI
- Wix Harmony
- SEC
- ULTIDA
- Colorlib