Wix Powers 4.2% of All Websites as Squarespace Sells for $7.2 Billion: 2026 Website Builder Market Share Report
According to W3Techs data from October 2026, website builders account for roughly 10% of all websites, not including WordPress and Shopify. Wix is the frontrunner, commanding 4.2% of total websites, a significant rise from 1.3% in January 2020, and reported revenues of $1.99 billion for 2025. Squarespace, with a 2.4% share, was purchased by Permira for $7.2 billion in October 2024. Webflow's share has dropped to 0.8%, while Weebly stands at 0.4%. From October 2025 to October 2026, Wix's share increased slightly from 4.1% to 4.2%, while other platforms either stagnated or fell. Duda boasts an 85% pass rate for Core Web Vitals, and both Wix and Squarespace have added AI capabilities for site creation. Growth for dedicated builders has plateaued in 2026.
Key facts
- Wix powers 4.2% of all websites as of October 2026, up from 1.3% in January 2020 (W3Techs)
- Squarespace holds 2.4% of all websites and was acquired by Permira for $7.2 billion in October 2024
- Webflow's share fell to 0.8% from 0.9% a year earlier
- Website builders collectively power about 10% of all websites, excluding WordPress and Shopify
- Wix reported $1.99 billion in revenue for 2025 with consecutive GAAP profit
- Duda leads performance with an 85% Core Web Vitals pass rate; Wix is second at 71-74% and WordPress lags at 45%
- Wix improved its mobile CWV pass rate by 19 percentage points in one year, from 55% to 74%, and scores 100 on Lighthouse SEO
- Weebly holds just 0.4% of websites and remains inside Square's product suite
Entities
Institutions
- Wix
- Squarespace
- Permira
- Webflow
- Duda
- GoDaddy
- Weebly
- Square
- WordPress
- Shopify
- Tilda
- Hostinger
- Framer
- 10Web
- W3Techs
- HTTP Archive
- SEJ
- Colorlib