WHO and WhatsApp Launch 'Vaccines for All' Sticker Pack Designed by Illustrator Burnt Toast
WhatsApp has introduced a new digital sticker collection titled 'Vaccines for All,' created through a collaboration with the World Health Organization (WHO). The sticker pack was designed by Toronto-based illustrator Scott Martin, who operates under the name Burnt Toast. The initiative aims to provide users with a playful and creative method to communicate about COVID-19 vaccination efforts on social media platforms. According to official statements, the stickers are intended to help people express positive emotions such as joy, relief, and hope regarding vaccine availability, while also acknowledging healthcare workers' contributions during the pandemic. The project was developed with agency support from Just Global and is available on WhatsApp. Burnt Toast shared details of the collaboration on his Behance portfolio. The effort represents a digital public health campaign leveraging popular messaging apps to promote vaccination awareness and solidarity globally.
Key facts
- WhatsApp launched a new sticker pack called 'Vaccines for All'
- The sticker pack was created in collaboration with the World Health Organization (WHO)
- The stickers were designed by illustrator Burnt Toast (Scott Martin)
- Burnt Toast is based in Toronto, Ontario, Canada
- The project involved agency Just Global
- The stickers aim to provide a fun way to express hope about COVID-19 vaccines
- The initiative also seeks to show appreciation for healthcare workers
- The sticker pack is available on the WhatsApp messaging platform
Entities
Artists
- Burnt Toast (Scott Martin)
Institutions
- World Health Organization (WHO)
- Just Global
Locations
- Toronto
- Ontario
- Canada