VoteRiders Launches Digital Platform to Simplify Voter ID Requirements with Synoptic Office Design
VoteRiders, a nonpartisan nonprofit organization focused on voter ID barriers, has introduced a new digital platform ahead of the fall voting season. The platform aims to clarify complex voter ID regulations across the United States through an accessible online experience. Developed in collaboration with New York design consultancy Synoptic Office, a 2025 PRINT Award honoree, and brand identity designer Morgan Searcy, the design draws inspiration from 1960s and 1970s public service announcements. The platform features high-contrast colors, clear typography, and structured layouts to reduce confusion and encourage civic participation. It serves three primary audiences: individuals facing ID barriers, partner organizations seeking resources, and experts researching voter ID laws.
Key facts
- VoteRiders launched a digital platform to demystify voter ID laws across the U.S.
- The platform was developed with design consultancy Synoptic Office and designer Morgan Searcy.
- Design inspiration comes from 1960s-70s public service announcement aesthetics.
- The platform targets disenfranchised individuals, partner organizations, and policy experts.
- It aims to reduce voter confusion and increase participation in elections.
Entities
Artists
- Morgan Searcy
Institutions
- VoteRiders
- Synoptic Office
- PRINT Magazine
Locations
- United States
- New York