Vimeo Forcibly Moves Users to Pricier Studio Plan, Sparking Backlash
Vimeo has begun transitioning select users to its new Studio subscription tier, which is priced at $400 monthly—significantly higher than the Advanced plan's $75. This change has sparked discontent on social media platforms, especially Threads. Bending Spoons, the parent company of Vimeo, stated that fewer than 10% of paying users are impacted based on their usage patterns. The Studio plan provides 10TB of storage, 36TB of bandwidth, and AI video features, though it is currently unavailable to new users. Customers affected by this change receive notifications via email 30 days prior to renewal and have the option to appeal. Recently public, Bending Spoons is perceived as aiming to enhance revenue while implementing aggressive cost reductions.
Key facts
- Vimeo is moving some users to its new Studio plan, which costs $400 per month billed annually.
- The Studio plan is five times more expensive than the Advanced plan at $75 per month.
- The reclassification affects less than 10% of paying customers, according to Bending Spoons.
- Affected users are notified via email 30 days before renewal.
- The Studio plan includes 10TB storage, 36TB bandwidth, 10 seats, and AI video tools.
- The Studio plan is not yet available for new users to purchase directly.
- Users can appeal the classification by contacting Vimeo's customer support.
- Bending Spoons, Vimeo's owner, recently went public and is known for cost-cutting.
- The price increase from $900 to $4,800 per year is substantial.
- The move has sparked backlash on social media, particularly on Threads.
Entities
Institutions
- Vimeo
- Bending Spoons
- PetaPixel
- Threads