Uther Studio Designs Brand Identity for Home Renovation App Hey, Barb

Uther Studio, a newly launched creative agency based in Stockport, has completed its first public project by developing the brand identity for Hey, Barb, a home renovation planning app. The app aims to assist homeowners in managing projects by organizing contracts, invoices, and timelines. The design approach focused on creating a human, supportive, and calm presence, avoiding typical aspirational or functional aesthetics in the renovation category. The resulting identity features bold typography, a retro-inspired color palette, and playful elements like a tabby cat image to convey approachability. This project marks the debut work for Uther Studio, led by director Liz McCracken, who has over 15 years of experience in brand identity.