ustwo Rebuilds The i Paper's Digital Experience Around Editorial Voice
The digital experience of The i Paper has been reimagined by London-based design studio ustwo, aligning with its commitment to "impartial news and intelligent debate." The new visual identity incorporates a red grotesque typeface, with content categorized by color—yellow for Culture, pink for Money, and mint for Sport—alongside prominent section titles for easier navigation. The masthead features a serif font for THE i PAPER paired with a red i symbol. Prioritizing mobile users, the grid layout showcases "Today's Top Stories." Over a span of fifteen weeks, ustwo delivered a comprehensive toolkit that included a brand snapshot and design prototypes. The revamped brand is now live, and The i Paper has been nominated for seven Press Awards, including Best Audience Engagement Initiative for Shorts.
Key facts
- ustwo redesigned The i Paper's digital experience in fifteen weeks
- The visual system is built from the editorial promise "impartial news and intelligent debate"
- Sections are color-coded: yellow on ink for Culture, pink on cobalt for Money, mint on burgundy for Sport
- The design uses a red grotesque for headlines and a serif THE i PAPER masthead
- The grid is mobile-first with single-column story cards and a numbered date on the top stories screen
- ustwo delivered a Figma design kit, tone of voice framework, prototypes, and a phased roadmap
- The refreshed brand is live on the website homepage and main reader experience
- The i Paper was shortlisted for seven Press Awards, with Shorts nominated for Best Audience Engagement Initiative of the Year
Entities
Artists
- Remy Becher
Institutions
- ustwo
- The i Paper
- Press Awards
Locations
- London
- United Kingdom