Untold's Rebrand: AI Illustration System Raises Questions
Untold, a voice-journaling platform, has undergone a rebranding in collaboration with The Working Assembly, a New York agency. This transformation includes a new logomark, an enhanced voice, and a vibrant design system. At the heart of this rebrand is a custom AI illustration system designed to produce imagery that resonates emotionally. This development follows the introduction of Perspectives, which enriches the platform with guided journaling flows and tailored Q&A. The updated identity showcases ambition and emotional richness, highlighting the importance of open expression, feeling validated, and intentional growth. The visual design features subdued earth tones and artistic styles. While the cohesive design has received acclaim, the AI-generated illustrations have raised questions regarding their emotional impact.
Key facts
- Untold is a voice-first journalling platform that turns spoken thoughts into insights.
- The Working Assembly, a New York-based branding agency, led the rebrand.
- The rebrand includes a custom logomark, refined voice, and expressive design system.
- A bespoke AI illustration system was developed by The Working Assembly for Untold.
- The rebrand follows Untold's launch of Perspectives, a platform expansion.
- The strategic framework is based on speaking freely, feeling understood, and growing intentionally.
- The visual system uses visible brushwork, muted earth tones, and intimate compositions.
- The AI illustration system has raised questions about emotional resonance.
- The wordmark and logomark are described as looping and slightly loose.
- Mood-tracking screens use hand-painted strokes to visualize emotional data.
Entities
Artists
- Jolene Delisle
Institutions
- Untold
- The Working Assembly
- Creative Boom
Locations
- New York