Typography and Graphic Design Campaign for Brazilian Soccer Team

In February 2019, an advertising campaign was created for the Brazilian soccer team Grêmio. The work was commissioned by Topper, the sportswear brand that provides uniforms for the club. The creative team behind the project included Bruno Miranda and Gelmi Art Studio. The advertisement features innovative typography and graphic design techniques, specifically using stitching patterns from soccer jerseys to form newspaper headlines. This visual approach combines photo manipulation with design elements to produce a distinctive promotional piece. The campaign draws inspiration from Grêmio's historical achievement of winning the 1983 World Cup for clubs in Japan. The artwork was shared online by a fan who appreciates both the team and typographic design. The project demonstrates how sports branding can integrate creative visual strategies to engage supporters.