Templo Creates Gesture-Driven Identity for DeafCity Hub Using Sign Language and Motion Capture
Templo has crafted a new visual identity for DeafCity Hub, a cultural space aimed at the Deaf community. This initiative, running for a year, highlights the importance of cultural venues for both Deaf and hearing visitors. By employing motion-tracking tech, Templo effectively captures real hand gestures for brand animation, all set against a vibrant pink and orange palette. The flexible logo features a modular font within bubbles that represent fingertips. Amanprit Arnold, the founder, noted that “Movement, 3D spatial language, and visual rhythm are central to Deaf culture.” This campaign emphasizes gestural technology and lively expressions, proving that accessible design can be dynamic. Templo's work is copyrighted until 2026, and the piece was published by Paul M, Junior Writer at It's Nice That in May 2025.
Key facts
- Templo designed the visual identity for DeafCity Hub, a mixed-use cultural space and design concept for the Deaf community.
- The year-long pilot campaign aims to show the value of Deaf cultural spaces for Deaf and hearing individuals.
- Motion-tracking software captures real hand gestures, so brand motion comes from genuine human movement, not traditional animation.
- The identity uses creative coding and motion-responsive software, with bold pink and orange palettes to stand out from other Deaf-led identities.
- The flexible logo features a modular typeface in bubbles representing each fingertip—ten letters for ten fingers.
- Amanprit Arnold, founder of DeafCity Hub and Disability Urbanism, provided a statement in Templo's press release.
- The campaign assets center Deaf individuals using sign language and show expressive gestural motions.
- The source article was published on It's Nice That, written by Paul M, Junior Writer since May 2025.
Entities
Artists
- Amanprit Arnold
- Paul M
Institutions
- Templo
- DeafCity Hub
- Disability Urbanism
- It's Nice That