teamLab to launch first European permanent installation in Hamburg's UBS Digital Art Museum

The UBS Digital Art Museum in HafenCity will host teamLab Borderless Hamburg, marking the first permanent installation of the international art collective teamLab in Europe. This initiative follows their previous exhibitions in cities such as Tokyo, Shanghai, Jeddah, and Abu Dhabi. teamLab specializes in creating immersive digital experiences that dissolve the boundaries between the artwork and its audience, focusing on the concept of 'borderless continuity.' Their dynamic installations respond to viewer engagement and involve a collaborative effort among artists, engineers, and scientists. By utilizing digital technology, their pieces transform like natural events, fostering a deeper connection to nature and promoting social interaction, with the aim of leaving visitors with an enriched appreciation of beauty. Notable past exhibitions include teamLab & TikTok and teamLab Reconnect: Art with Rinkan Sauna in Tokyo in 2021.