Swedish Designer Lina Forsgren Develops Branding for Vegan Dating App Grazer

Swedish designer Lina Forsgren has completed a comprehensive design project for Grazer, a dating and friend-finding application tailored to vegans. Her work encompassed the development of a new visual identity and brand book, user interface designs for the app and website, and launch campaign materials. The visual identity emphasizes vegan values, incorporating organic shapes and a nature-inspired color palette to convey compassion and consciousness. Forsgren's UI design prioritizes a clean, intuitive experience, facilitating connections among users who share a vegan lifestyle. The launch campaign includes posters and a press kit designed to attract the target audience with cohesive visuals and messaging. The project involved collaboration with graphic design assistants Julia Jax and Lisa Åsberg, with photography by Navarri Aydemir. Typography features Marguerite Grotesk by Charlotte Rhode for the logo, and brand fonts Recoleta Alt by Latinotype and Linear Sans by Gradient. This design initiative aims to foster community and meaningful relationships within the vegan demographic, highlighting Forsgren's skill in merging aesthetic appeal with functional purpose. The project is documented online, with sources including the Grazer app and Forsgren's Behance profile, website, and Instagram account.