Swedish Design Duo ID—C Develops Brand Identity for Climate-Focused Fintech Doconomy
Swedish design firm ID—C, comprising Gustav Nordebrink and Niklas Rosén, collaborated with impact-tech startup Doconomy to create a brand identity and digital design system. Doconomy, founded in 2018, focuses on providing digital tools to help consumers and brands measure and lessen their environmental footprint. Over two years, ID—C worked with Doconomy's teams to develop a brand strategy, identity, digital products, and websites, resulting in a flexible and scalable system tailored for global markets. The design reflects Doconomy's commitment to sustainability and innovation, aiming to distinguish the company in a competitive field. Additional contributors included type designer Göran Söderström, Studio Taktil for 3D elements, Vacuum Labs for web development, and photographer Luca Mara. The project supports Doconomy's mission of empowering informed environmental decisions through financial tools, with details available on ID—C's website.
Key facts
- ID—C, a Swedish design duo of Gustav Nordebrink and Niklas Rosén, led the project
- Doconomy is an impact-tech startup founded in 2018
- The collaboration lasted two years
- The outcome includes a brand strategy, identity, digital design system, products, and websites
- Doconomy's goal is to reduce environmental impact through digital financial tools
- Contributors included Göran Söderström, Studio Taktil, Vacuum Labs, and Luca Mara
- The design system is flexible and scalable for global use
- The project aims to enhance Doconomy's market presence and sustainability messaging
Entities
Artists
- Gustav Nordebrink
- Niklas Rosén
- Göran Söderström
- Luca Mara
Institutions
- ID—C
- Doconomy
- Studio Taktil
- Vacuum Labs
Locations
- Sweden