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Streaming Services Collaborate to Expand Global Reach of Chinese Music

digital · 2026-03-24

Two major music streaming platforms, NetEase Cloud Music and KKBOX, have formed a strategic alliance aimed at increasing the international presence of Chinese music. The partnership was announced recently, with the goal of promoting Chinese musical content worldwide through their combined platforms and resources.

Key facts

  • NetEase Cloud Music and KKBOX announced a strategic partnership
  • The collaboration aims to promote Chinese music globally
  • The announcement was made recently
  • Both companies are major music streaming services
  • The partnership focuses on expanding international reach

Entities

Institutions

  • NetEase Cloud Music
  • KKBOX

Locations

  • China

Sources