SS27 Runway Sets: CHANEL's 95 Birds, Louis Vuitton's 34 Cars, and the Scenographers Behind Them
The Spring/Summer 2027 fashion shows in Paris, Milan, and London showcased remarkable venues. At the Grand Palais in Paris, CHANEL displayed 95 migratory birds, a creation by Matthieu Blazy and Richard Peduzzi. Louis Vuitton presented 34 concept cars at the Louvre, utilizing 83% recycled materials. Saint Laurent transformed the Hôtel InterContinental ballroom, while Dior's runway traversed the foggy Bassin Octogonal. Inspired by the Anatomical Theatre of Padua, LOEWE's circular arena was set at Château de Vincennes. In Milan, Gucci revealed designs for future boutiques at Allianz MiCo, and Bottega Veneta highlighted handcrafted leather flowers. Meanwhile, Burberry's presentation at Chelsea College in London featured casual seating and a soundtrack by David Bowie.
Key facts
- CHANEL's Grand Palais set featured 95 migratory birds lit from within above a colored resin floor with a mirror finish in red, green, and gold
- Louis Vuitton hung 34 concept cars above the Cour Carrée du Louvre, with 95 percent of the set reused through Artstock and cars going to sculptors
- LOEWE's Château de Vincennes arena was inspired by the Anatomical Theatre of Padua and designed by Casper Mueller Kneer Architects
- Balenciaga showed Aude Franjou's "Les Coraux de la Liberté" (2025) at Tennis Club de Paris
- Acne Studios presented Faig Ahmed's carpets Shams of Tabriz and Doubts at the Collège des Bernardins
- Miu Miu's Palais d'Iéna set became the base for Alice Diop's Geste de Consolation, shown during Art Basel Paris from October 21 to 25
- Bottega Veneta's Fabbrica Orobia show included Florian Hecker's sound installation "Scintillations 20" and stools by Illya Goldman Gubin
- Burberry's Chelsea College of Arts show used a soundtrack drawn from four decades of David Bowie, with set design by Bureau Betak
Entities
Artists
- Matthieu Blazy
- Richard Peduzzi
- Yves Saint Laurent
- Jack McCollough
- Lazaro Hernandez
- Aude Franjou
- René Lacoste
- Casper Wackerhausen-Sejersen
- Jonny Johansson
- Faig Ahmed
- Haider Ackermann
- Chitose Abe
- David Attenborough
- Auguste Perret
- Alice Diop
- Florian Hecker
- Illya Goldman Gubin
- Mark Leckey
- David Bowie
Institutions
- CHANEL
- Louis Vuitton
- Saint Laurent
- Dior
- LOEWE
- Balenciaga
- Lacoste
- Valentino
- Mugler
- Acne Studios
- Chloé
- Tom Ford
- Sacai
- Rick Owens
- Stella McCartney
- Miu Miu
- Gucci
- Bottega Veneta
- The Attico
- Burberry
- Bureau Betak
- Villa Eugénie
- Casper Mueller Kneer Architects
- La Mode en Images
- Sapar Contemporary
- Faig Ahmed Studio
- Artstock
- Art Basel Paris
- Whitewall
- Grand Palais
- Cour Carrée du Louvre
- Trocadéro
- Hôtel InterContinental
- Jardin des Tuileries
- Château de Vincennes
- Anatomical Theatre of Padua
- Tennis Club de Paris
- Roland-Garros
- Court Philippe-Chatrier
- Bibliothèque Sainte-Geneviève
- Espace Delorme
- Carrousel du Louvre
- Collège des Bernardins
- Vasa Museum
- Observatoire de Paris
- Place Vendôme
- Palais de Tokyo
- British Ambassador's Residence
- Palais d'Iéna
- Allianz MiCo
- Fabbrica Orobia
- Chelsea College of Arts
- University of the Arts London
Locations
- Paris
- France
- Milan
- Italy
- London
- United Kingdom
- Stockholm
- Sweden
- Padua
- Bassin Octogonal
- Via Sammartini 36