Squarespace Campaign Features Floral Studio Brrch in Creative Process Film
Squarespace has released a new commercial as part of its ongoing 'make it real' campaign, focusing on the creative journey of a customer. The film features Brittany Asch, founder and creative director of the floral studio Brrch, showcasing her process from vision to realization. The production was directed and produced by ManVsMachine, with Olivia McManus handling production design. Additional key contributors include Francesca Bravos as first assistant director, Rebecca Blazak for styling, Audrey Woodiwiss of Carbon for color grading, and Q department for audio. The 30-second spot highlights the intersection of commercial work and artistic inspiration, aiming to demonstrate how Squarespace supports creative endeavors. The project is available for viewing on Behance, emphasizing the collaborative nature of the campaign. This initiative continues Squarespace's strategy of highlighting real users' creative processes in surreal, visually engaging formats.
Key facts
- Squarespace launched a new commercial in its 'make it real' campaign
- The film features Brittany Asch of floral studio Brrch
- ManVsMachine directed and produced the project
- Production design was handled by Olivia McManus
- The commercial runs for 30 seconds and is available on Behance
- The campaign focuses on customers' creative processes from vision to realization
- Key contributors include Francesca Bravos, Rebecca Blazak, Audrey Woodiwiss, and Q department
- This is part of an ongoing series of films for Squarespace
Entities
Artists
- Brittany Asch
Institutions
- Squarespace
- Brrch
- ManVsMachine
- Carbon
- Q department