Snapchat ART Brings Jeff Koons Works to Augmented Reality in Four Cities

Launched in 2011, Snapchat has unveiled Snapchat ART, a feature enabling users to incorporate real artworks into their photos and videos at designated locations. This initiative seeks to highlight artists through a contemporary medium, with Jeff Koons being the inaugural participant, displaying his creations in cities such as New York, Paris, Rio de Janeiro, and London. While some critics contend that the artworks merely serve as transient decorations, vanishing after 24 hours and losing significance, the project aspires to attract a wider audience to art, sparking curiosity and potential investment. Founded by Evan Spiegel, Reggie Brown, and Bobby Murphy, Snapchat boasts 300 million active users, maintaining its status as the leading platform despite Instagram's competition. The article was penned by Carlotta Tosoni for MIfacciodiCultura.