Smithsonian partners with TOPPAN for VR Peacock Room
The Smithsonian's National Museum of Asian Art has partnered with Japan-based TOPPAN Inc. to advance digitization efforts, starting with virtual and augmented reality experiences. The first project will develop a VR simulation of the Peacock Room, created by artist James McNeill Whistler, with completion expected in early 2027. The partnership supports the museum's strategic goals of expanding digital content, integrating technology-driven experiences, and increasing audience reach.
Key facts
- Smithsonian’s National Museum of Asian Art partners with TOPPAN Inc.
- TOPPAN is a Japan-based company.
- Partnership focuses on digitization and VR/AR experiences.
- First project: VR simulation of the Peacock Room.
- Peacock Room created by artist James McNeill Whistler.
- VR simulation scheduled for completion in early 2027.
- Partnership supports museum's strategic plan for digital expansion.
- Aims to increase audience reach through technology.
Entities
Artists
Institutions
- Smithsonian’s National Museum of Asian Art
- TOPPAN Inc.
Locations
- United States
- Japan