ARTFEED — Contemporary Art Intelligence

Serious.Business Designs Brand Identity for RLY Network Token Protocol Platform

digital · 2026-04-02

The digital design studio Serious.Business, based in Munich, Germany, created a comprehensive visual identity for the RLY Network Association. This non-profit organization develops and maintains the RLY Protocol, which serves as a foundation for launching token-based economic systems. The project involved close collaboration between the design team and the association to fully grasp their objectives and mission. The resulting brand identity effectively communicates the RLY Network's purpose to its intended audience. Serious.Business is recognized for its innovative digital design work across multiple industries, emphasizing quality execution and meticulous attention to detail. The studio's portfolio demonstrates expertise in crafting memorable visual systems that help clients achieve their strategic goals. This specific project was completed and publicly documented by February 6, 2023.

Key facts

  • Serious.Business designed the brand identity for RLY Network Association
  • RLY Network Association is a non-profit that builds the RLY Protocol
  • RLY Protocol enables the creation of token economies
  • Serious.Business is a digital design studio based in Munich, Germany
  • The project involved close collaboration to understand client goals
  • The visual identity effectively communicates the RLY brand to target audiences
  • Serious.Business is known for innovative design and attention to detail
  • The work was documented publicly by February 6, 2023

Entities

Institutions

  • Serious.Business
  • RLY Network Association

Locations

  • Munich, Germany

Sources