Seoul Fashion Week 2027: AI Robots, Minimalist Design, and K-Culture's Next Wave
Seoul Fashion Week (SFW) wrapped up its spring 2027 ready-to-wear season after four days that featured nine shows and four presentations, primarily hosted at the Dongdaemun Design Plaza (DDP). Daily attendance reached approximately 10,000, with backing from the Creative Industries Planning Bureau of the Seoul Metropolitan Government. Highlights included Kimhekim's debut at SFW in celebration of its 10-year milestone and Greedilous, which introduced humanoid robots. Other notable participants were Julycolumn, UMBA, LIE, and Hannah Shin, who incorporated an AI wearable device. Common themes revolved around light and family archives. The event coincided with satellite fairs of Frieze and Design Miami, as well as a state visit by President Lee Jae Myung to France. South Korean fashion is poised for a significant breakthrough.
Key facts
- Seoul Fashion Week spring 2027 ready-to-wear took place over four days, with nine shows and four presentations.
- The main venue was Dongdaemun Design Plaza (DDP), designed by Zaha Hadid and open since 2014.
- Approximately 10,000 people attended daily, with programming open to the public.
- Kimhekim, a brand that usually shows at Paris Fashion Week, made its SFW debut to celebrate its 10-year anniversary.
- Greedilous featured humanoid robots from Robotis, each four foot seven inches tall, walking the runway.
- The Seoul Metropolitan Government provides space and sponsorship, reducing show costs for brands.
- Hannah Shin integrated an AI multi-sensory wearable device co-developed with Sound Care into a 3D-printed wearable art piece.
- The most recurring theme was explorations of light, with designers citing Seoul as a city of light.
Entities
Artists
- Zaha Hadid
- Hyejeong Cho
- Younhee Park
- Kiminte Kimhekim
- Lee Woo-sung
- Park Yoon-yung
- Chung Chung Lee
- Lie Sang-Bong
- Sooy Park
- Lee Seong-dong
- Kyoung Cho
- Hyunheui
- Park Min Hee
- Kyoungho Choi
- Hyunhee Song
- Jaden Cho
- Hannah Shin
- Kimi Kim
- Kounim Suh
- Lee Jae Myung
- Emmanuel Macron
- Han Kang
Institutions
- Seoul Fashion Week
- Seoul Metropolitan Government
- Creative Industries Planning Bureau
- Dongdaemun Design Plaza
- Lotte World Tower
- Kimhekim
- Greedilous
- Robotis
- Adidas
- Julycolumn
- UMBA
- LIE
- Ulkin
- Bmuet(te)
- Holynumber7
- Hannah Shin
- Daily Mirror
- Doucan
- Phenomenon Seeper
- Re Rhee
- Sound Care
- Central Saint Martins
- Who's Next
- Frieze
- Design Miami
- Gentle Monster
- Blackpink
- BTS
- Squid Game
- KPop Demon Hunters
- Parasite
- Saint Laurent
- Comme des Garçons
- Margiela
- Xlov
Locations
- Seoul
- South Korea
- Dongdaemun Design Plaza
- Lotte World Tower
- Paris
- France
- London
- Korea