Samsung and Prado Museum launch AI-powered Photo Prado app

Samsung Electronics Iberia, in collaboration with the Museo Nacional del Prado, has unveiled Photo Prado, a mobile app that utilizes artificial intelligence to craft personalized photographic experiences for its users. This app was launched in conjunction with the exhibition Prado. 21st Century, aimed at enriching visitor engagement while maintaining the ambiance of the gallery. Given that photography is not allowed within the exhibition areas, Photo Prado enables guests to capture digital images of themselves set against famous artworks and locations. The complimentary app is accessible in both Spanish and English on iOS and Android platforms, exclusively within the museum. Visitors can activate it by scanning a QR code located at the entrance hall and near the museum shop.