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Sam Claflin Models Richard Gere's Original American Gigolo Armani Costume at Vogue World: Milano

festival-fair · 2026-09-22

On the runway of Vogue World: Milano, Sam Claflin donned the iconic costume originally worn by Richard Gere in American Gigolo. This ensemble, crafted by Giorgio Armani for the 1980 film directed by Paul Schrader, is part of Armani's spring-summer 1980 collection. It features a structured greige suede leather jacket with narrow lapels, a single welt pocket, and two flap pockets, paired with a white cotton shirt adorned with thin blue stripes, pleated gray wool trousers, and a blue cotton tie embellished with yellow stars. The costume was showcased at Milan's Pinacoteca di Brera. Armani noted in a 2013 interview with The Guardian that the costumes highlighted the sensuality of his style, significantly impacting men's tailoring. He passed away in 2026, with tributes from Vogue's Radhika Seth and Luke Leitch following the event on September 22, 2026.

Key facts

  • Sam Claflin walked the Vogue World: Milano runway in Richard Gere's original American Gigolo costume.
  • The costume was designed by Giorgio Armani for Paul Schrader's 1980 film American Gigolo.
  • The look comes from Armani's spring-summer 1980 collection.
  • The outfit includes a single-breasted structured jacket in greige suede leather with narrow lapels, a single welt pocket, and two flap pockets.
  • The shirt is white cotton with thin blue stripes; the pleated trousers are gray wool; the tie is blue cotton printed with yellow stars.
  • The costume was displayed at the Pinacoteca di Brera in Milan.
  • Armani told The Guardian in 2013 that the costumes displayed the sensual, natural feel of his style and a new relationship between garment and body.
  • Armani built an independently owned empire for 50 years, becoming a billionaire and a globally recognized name.

Entities

Artists

  • Sam Claflin
  • Richard Gere
  • Giorgio Armani
  • Paul Schrader
  • Radhika Seth
  • Luke Leitch

Institutions

  • Vogue
  • Vogue World
  • The Guardian
  • Pinacoteca di Brera

Locations

  • Milan
  • Italy

Sources