Saint-Urbain Rebrands CERCA Dating App with Focus on Community and Trust
Saint-Urbain has redesigned the identity for CERCA, a dating platform that connects users through mutual acquaintances rather than algorithms. The rebrand emphasizes trust and real-world social circles, featuring a minimalist design with typography, a black-and-white palette, and hand-drawn illustrations to convey authenticity. The visual system extends to out-of-home advertising and community events under the 'Join Our Circle' initiative, positioning the app as a tool for fostering meaningful relationships within existing networks.
Key facts
- Saint-Urbain conducted a comprehensive rebrand for the dating app CERCA
- CERCA introduces users via mutual connections instead of swiping or opaque algorithms
- The new identity uses a restrained design with typography, limited colors, and illustrations to reflect trust and community
Entities
Institutions
- Saint-Urbain
- CERCA