Ralph Lauren Launches PoloFest, a Three-Day Festival in Tokyo Dedicated to Polo Culture
Ralph Lauren has unveiled PoloFest, a fashion festival focused on its Polo line, scheduled for October 23 to 25 in Shibuya, Tokyo. This event will showcase an exhibition of archival Polo Ralph Lauren pieces, host a live speaker series, and feature a vintage marketplace, bringing together collectors, dealers, artists, and cultural figures. PoloFest is intended to be an ongoing event that delves into Polo's heritage and style through the lens of its host city. Since its inception in 1967, Ralph Lauren expanded into menswear in 1968 and introduced the Polo shirt in 1972. The brand's connection with Japan dates back to 1976, and numerous local and international collectors are expected to attend PoloFest.
Key facts
- Ralph Lauren announced PoloFest, a festival dedicated to its Polo line, on an unspecified date.
- The inaugural PoloFest will run from October 23 to 25 in Shibuya, Tokyo.
- The event will include an exhibition of archival Polo Ralph Lauren, a live speaker series, and a vintage marketplace.
- PoloFest is planned as a recurring format, with each edition focusing on the host city's culture.
- Polo was the name of Lauren's first tie collection in 1967; he expanded into menswear in 1968.
- The Polo shirt was introduced in 1972 and became the brand's most enduring expression.
- Ralph Lauren's relationship with Japan dates to 1976; the RL Vintage project launched in 2012.
- David Lauren described a 'cult of Ralph Lauren' in Japan as 'kind of amazing.'
Entities
Artists
- Ralph Lauren
- David Lauren
Institutions
- Ralph Lauren
- Polo Ralph Lauren
- RL Vintage
- The Washington Post
- Vogue
Locations
- Shibuya
- Tokyo
- Japan
- Brooklyn
- United States