Properly Studio Creates Negative Space Brand Identity for Financial Firm Optio

Properly Studio, a design agency, developed a new brand identity for Optio, a financial services company. The project focused on creating a distinctive visual system that reflects Optio's emphasis on financial expertise and user-friendly services. The design team centered their approach around the concept of negative space, specifically by dividing the letter O in half for the first and last characters of the company name. This technique produced a logo that is both visually striking and easy to remember. Additionally, the studio incorporated blurred effects and gradient transitions into the brand's materials to achieve a contemporary and refined aesthetic. The completed branding aims to help Optio differentiate itself within the competitive financial sector and appeal to clients who prioritize both professional knowledge and accessibility. The project was documented on the Properly Studio website, which also highlights the agency's specialization in branding, design, and digital marketing services.