Politicians Turn to Twitch as New Campaign Platform

Politicians are increasingly using Twitch, a live-streaming platform originally focused on video games, to reach younger voters who no longer read newspapers. Notable examples include German politician Robert Habeck playing video games, New York mayoral candidate Zohran Mamdani streaming, and U.S. Representative Alexandria Ocasio-Cortez playing "Among Us" on the platform. Mamdani recently launched a live-stream series called "Talk with the People" aimed at opening dialogue between government and younger generations who feel ignored. The platform has evolved from a gaming hub into a space for political debate, reflecting a shift in how politicians engage with a demographic that traditional media struggles to reach.