Plex Logo Redesign Embraces Simpler, More Inviting Aesthetic
Designer Daniel Lasso has unveiled a refreshed logo for Plex, focusing on a minimalist approach while preserving the brand's recognizable chevron element. The updated design features a lowercase wordmark with rounded edges and solid colors, eliminating previous gradients. Lasso aimed to maintain brand identity while creating a warmer, more approachable visual presence. The redesign demonstrates how subtle modifications can effectively evolve a brand's character without losing its distinctive features.
Key facts
- Daniel Lasso led the Plex logo redesign project
- The iconic chevron element was retained as a central feature
- New design uses lowercase wordmark with rounded edges
- Gradients were replaced with solid colors for cleaner appearance
- Goal was to create warmer, more inviting brand identity
Entities
Artists
- Daniel Lasso