Pitti Uomo 110: menswear returns to Florence with over 720 brands

Pitti Uomo 110 will take place in Florence from June 16 to 19, 2026, with the Fortezza da Basso as its main venue and events across the city. Over 720 brands are participating, 44% from abroad, representing more than 30 countries. The theme for Spring/Summer 2027 is "The Pool," developed by creatives Chris Vidal Tenomaa and Tuomas Laitinen. Guest designers include Kei Ninomiya (show on June 17 at 10 PM) and Simone Rocha (show on June 18 at 5 PM). In collaboration with Copenhagen Fashion Week, Danish brand Sunflower will present a runway on June 17 at 7 PM. South Korean designer Jiyong Kim, a semifinalist for the LVMH Prize 2024, will present a project supported by Fondazione Pitti Discovery and Korea Creative Content Agency. Returning sections include Fantastic Classic, Futuro Maschile, Dynamic Attitude, and Superstyling. A new area, "Outopia," developed with Vanish magazine, replaces the outdoor section. Hi Beauty returns with 15 international fragrance and cosmetics brands. The central installation at Fortezza da Basso is by Philéo Landowski and Pascal Hachem, interpreting "The Pool."