Pinterest's Visual Identity Refresh by Stockholm Design Agency Kurppa Hosk

The social media platform Pinterest underwent a brand design refresh completed by the Stockholm-based design agency Kurppa Hosk. The project, which was shared on Behance approximately a year prior to the article's publication, resulted in a new visual identity characterized by bold typography and clean aesthetics that align with the company's philosophy. Pinterest reported having 300 million monthly active users at the time, marking a 30 percent increase from the previous year. Kurppa Hosk, established in Sweden, specializes in business, brand, and experience design, working with a range of clients from early-stage startups to major global corporations. The redesign aimed to refine Pinterest's brand presence, though specific launch dates or detailed project timelines were not provided in the source material.