Pharrell Williams Transforms Paris into a Coastal Escape for Louis Vuitton SS27

Pharrell Williams presented Louis Vuitton's Spring/Summer 2027 men's collection at the Cité Internationale Universitaire de Paris during Men's Fashion Week. The runway was transformed into a sandy landscape with a towering wave-shaped wall, cascading water, and a moonlit atmosphere. The collection merged surf culture with Louis Vuitton's dandy elegance, featuring technical wetsuits, hand-spun textures, sea-inspired embellishments, and acid hues. Professional surfers Mikey February and Julian Wilson walked the runway. The show also introduced two new Louis Vuitton Monterey ceramic watches in green and black. Louis Vuitton announced a partnership with Coral Gardeners to plant 1,000 corals in French Polynesia.