Perfect World Expands Gaming Through Online Literature Adaptations

Perfect World Co Ltd has developed mobile games based on popular online novels, including 'Zhu Xian' and 'Lie Huo Ru Ge', adapting supernatural and kung fu fiction into interactive experiences. The company's CEO Xiao Hong stated that intellectual property from literature forms the core of their entertainment strategy, aiming to build a pan-entertainment ecosystem. This approach has driven significant revenue growth, with gaming contributing approximately 4.7 billion yuan in 2016. The integration of cultural resources across films, games, animations, and comics creates immersive virtual worlds for players. The trend was highlighted at a gaming industry expo in Shanghai.