Paris Art Week 2026: « Off » Fairs Bet on Niche Markets

Jean-Christophe Castelain's article in Le Journal des Arts examines how the « off » fairs of Paris Art Week 2026 are positioning themselves around niche markets. Published on 15 October 2026 and running 923 words, the piece appears in issue n°685 of Le Journal des Arts, dated 16 October 2026, under the headline « Les foires " off " jouent la carte des niches ». The full text is reserved for subscribers, with the publication offering access to all site content, support for an independent newsroom, and a daily newsletter. The article's central argument is that the satellite fairs surrounding Paris Art Week are competing by targeting specialized, niche audiences rather than attempting to match the scale of the main event. The author is Jean-Christophe Castelain, writing for Le Journal des Arts. The source URL is https://www.lejournaldesarts.fr/les-foires-jouent-la-carte-des-niches-185926.