OMSE's Branding Campaign for B416 Leads to New Zealand Social Media Age Limit Legislation

OMSE, an Auckland-based design studio, created the branding for B416, a New Zealand movement advocating to raise the minimum age for social media from 13 to 16. The campaign, initiated by the grassroots organization Before 16, aimed to address rising mental health issues among teenagers linked to social media algorithms. OMSE developed a visual identity inspired by content rating systems, collaborating with photographer Anna Breit and digital studio Mata to produce impactful materials. The effort resulted in 45,000 petition signatures, secured funding for a national campaign, and influenced the New Zealand Government to introduce a bill establishing a social media age limit.