Ntsal Cairo Creates Identity for 18th Panorama of the European Film

The visual identity for the 18th Panorama of the European Film was crafted by Ntsal, a studio located in Cairo. Partner and design director Nardine Shenouda led the project, emphasizing the exploration of "time as something that could be expanded and compressed" while starting from "the inherent linearity of film." This approach resulted in dynamic, kaleidoscopic graphics that reflect a timeline's fluctuations and the interconnectedness of festival events. Ntsal first designed the poster and then applied these concepts throughout the identity, highlighting versatility in form. A custom typeface, NT Panorama Naskh, draws inspiration from Arabic newspaper calligraphy and vintage poster credits. The team also focused on visitor interactions with printed materials to create an interactive checklist for the festival experience. The identity was established in 2025, and the article was authored by Marigold Warner, a British-Japanese writer and editor residing in Tokyo.