Norwegian Consumer Council Launches Campaign Against Digital Product Degradation

The Norwegian Consumer Council has initiated a campaign addressing the deliberate deterioration of digital products and services, a phenomenon termed 'enshittification' by author Cory Doctorow. This effort features a recently released video that employs absurdist humor to critique how technology platforms intentionally degrade functionality over time. The campaign video depicts a character identifying as an 'Enshittificator' whose occupation involves taking properly functioning items and making them worse, illustrated through scenes of cutting holes in socks and sawing table legs to create instability. This initiative represents part of a broader global movement challenging the practices of major technology companies that reduce product quality. The campaign highlights growing consumer advocacy concerns about digital services that become less effective despite continued use. The Norwegian Consumer Council's approach uses creative media to raise awareness about this trend in technology development. The video serves as both satire and serious commentary on how digital platforms evolve to prioritize corporate interests over user experience. This campaign emerges amid increasing scrutiny of technology giants and their impact on consumer rights in digital marketplaces.