Netflix Replaces Apple TV Native Player with Custom Interface, Removing Features

Netflix has opted to replace the built-in Apple TV video player with its proprietary interface on the tvOS application, a shift that The Streamable has labeled as a 'downgrade.' This alteration removes several user-friendly features, such as easy rewinding and fast-forwarding through side clicks, timeline scrubbing with circular gestures, adjustable subtitle styles, Apple's 'Enhance Dialogue' option, and the ability to double-tap for remaining time. Additionally, various accessibility settings were taken away, complicating navigation for Apple TV users. Insiders indicate this change is intended to unify experiences across platforms, noting Netflix revamped its homepage last year, with the tvOS player being one of the last unique platform players. The launch of Netflix's ad-supported tier may also play a role, as their player could facilitate ad management and user tracking. Other services, like Disney+, also utilize custom players on Apple TV. Interestingly, Netflix continues to restrict its shows from appearing in Apple TV's cross-app searches, years after its debut on Apple devices. This modification has led to user dissatisfaction on Reddit, reflecting ongoing friction between the two companies.