Negro Studio Collaborates with PLENTY on National Geographic Kids Branding Redesign

Negro Studio has been engaged by PLENTY to develop proposals for rebranding the National Geographic Kids identity. The collaboration involves creating new visual concepts for the children's division of the iconic National Geographic brand, known for its distinctive yellow rectangular border. PLENTY initiated the project by contacting Negro Studio, with PLENTY serving as producer and providing art direction while Negro Studio handles design and conceptual development. The project represents a significant branding opportunity involving one of the world's most recognizable media brands. The redesign exploration focuses on updating the visual identity for younger audiences while maintaining recognition of the established brand elements. The partnership demonstrates how design studios collaborate on major brand evolution projects for global media organizations.