National Gallery opens call for 50 content creators to join digital network

The National Gallery has announced an open call for 50 content creators based in the UK to participate in the third year of its 200 Creators Network, building on the success of its acclaimed digital initiative. This network previously united a variety of digital talents, such as mudlarkers, BookTokers, photographers, fashion influencers, and florists, with the goal of introducing the nation’s artwork to fresh audiences. In the 2025/6 cycle, content produced by creators garnered over 10.8 million views and more than 260,000 interactions on social media. Additionally, the program included four Creative Collaborators who partnered with the Gallery to create innovative content that reinterpreted the collection in unique and engaging ways. Applications for the open call are currently being accepted.