ARTFEED — Contemporary Art Intelligence

Natalia Mleczak's Set Design for SBB Swiss Railways Commercial

digital · 2026-03-30

On January 25, 2021, a commercial project for SBB Swiss Railways was released, featuring notable creative contributions. The advertisement highlights transportation options accessible through the SBB application, showcasing Switzerland's extensive rail network. Natalia Mleczak served as art director and set designer for the production, which was created by the agency Maxomedia and produced by Analog/Digital. Director Andrzej Dragan and cinematographer Jan Holubek were involved in the filming, with photography handled by Ernest Wińczyk. The commercial presents a sequence reminiscent of a Rube Goldberg machine, incorporating iconic Swiss imagery such as mountainous landscapes with grazing cows. This project demonstrates innovative visual storytelling in promotional content for national rail services.

Key facts

  • Commercial released on January 25, 2021
  • Features SBB Swiss Railways transportation app
  • Natalia Mleczak handled art direction and set design
  • Production by Analog/Digital agency
  • Directed by Andrzej Dragan
  • Cinematography by Jan Holubek
  • Photography by Ernest Wińczyk
  • Includes Swiss mountain and cow imagery

Entities

Artists

  • Natalia Mleczak
  • Andrzej Dragan
  • Jan Holubek
  • Ernest Wińczyk

Institutions

  • SBB Swiss Railways
  • Maxomedia
  • Analog/Digital

Locations

  • Switzerland

Sources