Music Licensing Platform Audiio Declares Opposition to AI-Generated Music Content
Music licensing service Audiio has publicly announced its firm stance against incorporating generative AI in music production. In a communication distributed to users, Audiio's CEO Joshua Read articulated that while artificial intelligence can serve as a beneficial tool in various creative workflows, it should not be employed for actual music composition. This position aligns with a similar policy adopted by competitor Epidemic Sound in the previous year. The announcement appears to be a reaction to recent technological developments, such as Google's Lyra 3 Pro model, which is designed to produce extended musical pieces. Read emphasized that AI lacks the capacity to infuse music with genuine human emotion, lived experience, and unique perspective, elements he considers essential for transforming good work into exceptional art. Consequently, Audiio is reinforcing its dedication to what it terms 'Human Made' music. To uphold this standard, the company is implementing AI detection systems to verify that all tracks available on its platform are created by people. Both Audiio and Epidemic Sound clarify that their opposition is not to AI technology in general; both firms utilize AI in other areas, such as voice acting tools developed in collaboration with and compensation for human performers. They contend that purely generative AI models pose a threat to the core value proposition of music licensing platforms and the proper recognition of human artistic labor.
Key facts
- Audiio, a music licensing platform, has rejected the use of generative AI for creating music.
- CEO Joshua Read communicated this policy to users via email.
- The company believes AI cannot replicate human emotional depth and lived experience in music.
- This stance mirrors a position taken earlier by competitor Epidemic Sound.
- The decision seems prompted by advances like Google's Lyra 3 Pro AI music model.
- Audiio is implementing AI detection technology to ensure platform content is human-made.
- Both companies use AI in other capacities, such as voice tools, but with human involvement.
- They argue generative AI threatens the business model and valuation of human creativity in music licensing.
Entities
Institutions
- Audiio
- Epidemic Sound
- PetaPixel YouTube Channel