Museum Social Media Expert Discusses Digital Strategy in Cultural Sector

Lori Byrd-McDevitt, a digital strategy consultant and former social media lead at a major children's museum, shares insights on social media and technology applications for museums. She founded the Museum Social Media Managers Facebook Group and co-owns the agency 1909 DIGITAL, which assists organizations with digital approaches. Byrd-McDevitt also teaches in Johns Hopkins University's museum studies program and manages social channels for the Museum Computer Network. Her commentary addresses the relevance of digital engagement tools for cultural institutions during the COVID-19 pandemic period.